SEO is not a one-time project. The sites that consistently perform in organic search are maintained. Technical issues are resolved as they appear, content is kept fresh and accurate, internal links are updated as new pages are added, and ranking signals are built incrementally. That is what a retainer covers.
What the retainer includes monthly
Technical health monitoring and resolution of any issues flagged by Search Console or our crawl tools. Content updates to existing pages based on ranking data -- targeted improvements to pages sitting on the edge of the top 5. Internal link additions as new content is published. A monthly written work log documenting every action taken.
Reporting structure
A monthly performance report showing organic traffic trends, goal completions, and ranking movement for tracked pages. Every 90 days, a written strategy review assessing what is working, what is not, and what changes to make in the next cycle. Reporting leads with commercial outcomes -- not keyword dashboards.
What is included
- Monthly technical maintenance
- Content freshness updates for ranking pages
- Internal link management
- Schema markup maintenance
- Monthly written work log
- Performance report (traffic, goals, positions)
- 90-day strategy reviews
- Cancellation with 30 days notice after initial term
Terms
Minimum 3-month initial term, then month-to-month with 30 days written notice to cancel. We do not offer 12-month lock-ins for new clients. If the work is producing results, you will want to continue. If it is not, you should be free to stop.
Delivery timeline
3-day setup, then monthly