E-commerce SEO is its own specialisation. The combination of large page counts, faceted navigation, thin product descriptions, and duplicate content from URL parameter variations creates a set of technical and content problems that general SEO work will not address.
Category page architecture and SEO content. Faceted navigation controls to prevent indexation of parameter-generated duplicates. Product page structured data implementation. Crawl budget management for large catalogues. Canonical and pagination logic for filtered views. International hreflang setup for shops selling to multiple markets.
We build content programmes around category-level informational content that captures early-stage purchase research queries and funnels that traffic to commercial category and product pages. This is where most e-commerce sites leave significant organic traffic untouched.
Italian online shops with catalogue depth. Artisan producers selling direct-to-consumer who need organic visibility in Italian and international markets. B2B wholesale shops where organic visibility drives buyer enquiries.
3-day setup, then monthly
Questions about your SEO? Write to us, we will reply soon.