E-commerce SEO is its own specialisation. The combination of large page counts, faceted navigation, thin product descriptions, and duplicate content from URL parameter variations creates a set of technical and content problems that general SEO work will not address.
What we cover for e-commerce sites
Category page architecture and SEO content. Faceted navigation controls to prevent indexation of parameter-generated duplicates. Product page structured data implementation. Crawl budget management for large catalogues. Canonical and pagination logic for filtered views. International hreflang setup for shops selling to multiple markets.
Content strategy
We build content programmes around category-level informational content that captures early-stage purchase research queries and funnels that traffic to commercial category and product pages. This is where most e-commerce sites leave significant organic traffic untouched.
What is included
- Category architecture and SEO content
- Faceted navigation indexation controls
- Product and category structured data
- Crawl budget management for large catalogues
- International hreflang setup
- Content programme for purchase-intent queries
- Monthly category and product page maintenance
- Reporting tied to e-commerce revenue attribution
Who this works for
Italian online shops with catalogue depth. Artisan producers selling direct-to-consumer who need organic visibility in Italian and international markets. B2B wholesale shops where organic visibility drives buyer enquiries.
Delivery timeline
3-day setup, then monthly