Keyword research is not about finding a list of terms to target. It is about understanding the full commercial intent landscape of your niche and designing a content structure that captures it systematically -- from early-stage informational searches to high-intent purchase queries.
We map every relevant keyword cluster for your niche, segment by intent, and identify volume and difficulty for each. We assess which clusters your competitors currently own and where the gaps are. For Italian-market businesses, we run parallel mapping for both Italian and English queries where export targeting is relevant.
A content architecture document covering: the recommended URL structure and silo hierarchy, priority order for content production, target keyword sets per page, internal linking logic per cluster, and a competitive difficulty rating for each topic area. This document is the foundation every content brief should be built from.
Businesses starting a new content programme. Sites that produce content regularly but see minimal organic return. Companies entering a new market who need to understand the search landscape before investing in production.
3-day setup, then monthly
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