Keyword research is not about finding a list of terms to target. It is about understanding the full commercial intent landscape of your niche and designing a content structure that captures it systematically -- from early-stage informational searches to high-intent purchase queries.
What we map
We map every relevant keyword cluster for your niche, segment by intent, and identify volume and difficulty for each. We assess which clusters your competitors currently own and where the gaps are. For Italian-market businesses, we run parallel mapping for both Italian and English queries where export targeting is relevant.
What you receive
A content architecture document covering: the recommended URL structure and silo hierarchy, priority order for content production, target keyword sets per page, internal linking logic per cluster, and a competitive difficulty rating for each topic area. This document is the foundation every content brief should be built from.
What is included
- Full keyword landscape mapping for your niche
- Intent segmentation across all cluster types
- Italian and English parallel mapping where applicable
- Competitor ownership analysis per cluster
- Priority-ordered content calendar
- URL structure and silo recommendations
- Internal linking logic per cluster
- Competitive difficulty rating per topic
Who this works for
Businesses starting a new content programme. Sites that produce content regularly but see minimal organic return. Companies entering a new market who need to understand the search landscape before investing in production.
Delivery timeline
3-day setup, then monthly