Local search is different from organic search. The signals that determine local pack rankings -- Google Business Profile optimisation, citation consistency, review acquisition -- are separate from the technical and content factors that drive national organic rankings.
What local SEO covers
Google Business Profile setup and ongoing monthly management. Citation building and correction across Italian business directories and data aggregators. A structured review acquisition programme that generates genuine customer reviews systematically. Local landing page creation with geographic and service area schema markup.
Tuscany and central Italy focus
We have particular depth in Tuscany -- Prato, Florence, Pistoia, Lucca, Siena -- as well as broader central Italian markets. For businesses with multiple locations, we manage the full GBP portfolio and ensure consistent citation data across all properties.
What is included
- Google Business Profile setup and management
- Citation building across Italian directories
- Structured review acquisition programme
- Local landing pages with geographic schema
- Multi-location GBP portfolio management
- Service area coverage optimisation
- Monthly local ranking reports
- Tuscany and central Italy specialist coverage
Realistic timelines
Most well-configured local businesses see initial local pack movement within 6-10 weeks of setup completion. Businesses in high-competition areas like central Florence should expect 3-6 months for stable top-3 positioning.
Delivery timeline
3-day setup, then monthly